Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in the year 2017 and was the number one streamed track in just 6 months. In 2017, the song Despacito, which combines reggaeton with pop music, not only brought new interest to reggaeton but also increased interest in Latin music. Billboard's Top 100 featured two songs in Spanish predominantly, as well as four songs in the year 2016. At the peak of Despacito's success in 2017, 19 tracks primarily composed in Spanish reached into the Top 100. It climbed to 41 by 2020. Justin Bieber remixed Despacito 2017 in a bilingual version. Soon, other artists collaborated with Reggaeton stars including Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma together with Medellin 2019 From the beginning of 2020, some reggaeton musicians felt dissatisfied with the direction the genre was heading towards the more mainstream. Rauw Alajandro is a part of a new generation looking to alter the course. He often incorporated elements from electronic dance music, as well as different styles.